GMA Network eyes wider OFW reach in 2010 via Pinoy TV, Life TV

Wednesday, December 16, 2009

12/17/2009 via GMA News  GMA Network, Inc. (GMA) wants to reach more Filipino households abroad in 2010 through its two international channels, GMA Pinoy TV and GMA Life TV, a network official said Wednesday.

GMA Vice President for International Operations Joseph T. Francia said in a press briefing that GMA International plans to make its presence felt even more in countries in Europe with large Filipino populations, particularly Italy, the United Kingdom and Germany.

He added that GMA International also eyes expansion in the states of Florida, New York and New Jersey in the United States, where there is also strong Filipino presence.

Francia also said that GMA Pinoy TV and Life TV registered a 13-percent rise in the number of overseas subscriptions this year, or a total of 341,000 subscribers in 2009.

The increasing number of GMA International channels this year translated to total gross revenues of P845 million, making it the network’s second revenue earner in 2009, according to Francia. 
 

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