Press release....IN its thrust to support the Filipino entrepreneurial spirit, Smart Communications Inc. will launch a program that will enable overseas Filipino workers (OFW) to sell load credits to fellow OFWs.
Smart envisions to make it possible for an OFW anywhere in the world to find a reloading station near him.
With Smart tapping into technological innovations, the company will continue to find ways to make its services more affordable, she said.
Carag said the Hellow reloadable card for international direct dialing (IDD) did better than initially expected. Smart now plans to expand the Hellow coverage and distribution.
Since the Hellow card’s launch in September, the company has to produce cards twice the number of its first estimate of 200,000 cards for this year, she said.
The card allows a user to use the credits of the card in any Smart-subscribed phone, including post-paid ones. Hellow cards are available in 16 countries and will be in nine more within six months.
Another product targeted to OFWs, the Smart Pinoy Sim, generated 1.3 million users of international roaming services as of November.
“I believe we have the biggest coverage of the market,” Carag said.
The OFW Grand Salubong program is on its third year and will run until Jan. 30, 2010. Returning OFWs will get a chance to win a prize from the Smart Pinoy booths at the airport.
OFWs can also join the grand raffle draw where the major prizes are a brand new car from Nissan and a house and lot from Camella Homes.
To earn a raffle entry, arriving Filipino passengers need to register their Smart pre or post-paid subscription at the Smart Pinoy booth.
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